Councillor fights to clean up cosmetic surgery industry

November 16, 2009 10:16 AM
Belinda Brooks-Gordon

Belinda Brooks-Gordon backing the report from the Royal Society of Medicine

Cambridge councillor, Belinda Brooks-Gordon has joined the fight to clean up the cosmetic surgery industry after a damning report into its risks.

The report looks at how the combination of an under-regulated market, "professional greed", increased marketing and overwhelming media hype have created a "perfect storm" that threatens patients and practitioners alike.

It has been released by the Royal Society of Medicine and argues that cosmetic surgery patients in the UK are at more risk than ever before.

Dr Brooks-Gordon, who represents Castle ward on Cambridgeshire County Council said: "This damning report shows the need for better regulation of cosmetic surgery advertising, which should clearly state the success rates of procedures.

"Cosmetic surgery is a medical intervention with all the associated risks but you would never know that from the way it is advertised, with supermarket-like two for one offers.

"That is why we are supporting the Royal Society of Medicine's efforts to clean up the industry."

In the report, Nigel Mercer, consultant plastic surgeon and President of the British Association of Aesthetic Plastic Surgeons argues: "We have reached a stage where public expectation, driven by media hype and, dare one say, professional greed, has brought us to a 'perfect storm' in the cosmetic surgical market."

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